Life Redesign: Revitalizing the Essence of Family

A Fresh Perspective on Cereal Packaging

Life cereal has always been a staple in households, symbolizing the importance of family connections. However, in an effort to modernize and infuse more personality into the brand, PepsiCo Design & Innovation embarked on a mission to revamp the outdated look and deepen the emotional connection with consumers.

The challenge was to retell the brand story and capture what people truly love about Life cereal. The result is a design that embraces the core values of the brand, attracting families in the cereal aisle with its vibrant and imaginative packaging.

The front panel of the Life Redesign is a masterpiece from the perspective of a child. It features a charming hand-drawn sun encircling a breakfast bowl, evoking a sense of warmth and happiness. This creative interpretation represents how Life cereal greets the morning sun, bringing joy to the start of each day.

But the magic doesn't stop there. Flip the box around, and you'll find a delightful surprise on the back panel. Fun games and activities are introduced, inviting families to bond and enjoy quality time together. These interactive elements add an extra touch of excitement and make Life cereal a perfect kick-start to a brighter day.

The Life Redesign has garnered recognition for its exceptional design and innovation. In 2019, it was awarded the prestigious Iron A' Design Award in the Packaging Design category. This accolade celebrates the design's practicality, innovation, and ability to meet professional and industrial requirements. The Life Redesign is a testament to the brand's commitment to excellence and its contribution to a better world.

The Life Redesign is more than just a cereal packaging revamp. It is a celebration of family, imagination, and the small moments that make life truly special. With its captivating design and meaningful storytelling, Life cereal continues to be a beloved choice for families seeking a delicious and heartwarming start to their day.